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Riyadh, KSA, May 1st, 2025
Crowne Plaza Hotel, Al-Waha


From Compliance to Sustainable Excellence -
Malcom Baldrige

Join experts in Riyadh to master sustainable excellence for long-term healthcare success.

More about speakers, and sessions below

Early bird discount code "SPEB"
Payments are processed securely via Stripe.

Riyadh, KSA, May 1st, 2025
Crowne Plaza Hotel, Al-Waha

In collaboration with

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Malcom Baldrige Framework

Up to 5X Better Healthcare Performance with the Malcom Baldrige/Sterling Criteria

  • Improve patient satisfaction, experience, and outcomes with Malcom Baldrige/Sterling International’s performance excellence framework.
  • Enhance team development, benchmarking, and healthcare processes for a healthier, more efficient organization.
  • Systematic improvement and evidence-based practices enhance quality control and reduce medical errors.
  • Data-driven decision-making improves financial performance while maintaining high-quality care.
  • Streamlined process management ensures compliance with healthcare regulations.
  • Integrating patient feedback and continuous service improvement enhances satisfaction and trust.
  • Focus on employee engagement and organizational culture reduces burnout and improves staff retention.

The Sterling International Healthcare Summit serves as a premier platform for sharing U.S. expertise on the transformative impact of the Malcom Baldrige/Sterling International Performance Excellence Framework in advancing healthcare systems.

Hosted under the Riyadh First Health Cluster in collaboration with Sterling International the global arm of the Alliance for Performance Excellence- the summit is designed to equip Saudi healthcare leaders with proven strategies, best practices, and innovative solutions that have successfully revolutionized the U.S. HealthCare sector.

The summit aims to introduce and adapt the Sterling International/Baldrige Excellence Framework to the Saudi healthcare ecosystem, leveraging its principles to drive:

Performance Excellence & Quality Improvement: Sharing how committing to the “Sustainable Excellence Journey” achieved world-class performance, operational efficiency, and above all, patient-centered care.

Leadership & Governance Strengthening: Exploring how executive accountability and strategic

alignment can improve decision-making and healthcare outcomes.

Integrated & Value-Based Healthcare: Adapting U.S. models that focus on outcomes-based.

reimbursement, cost optimization, and patient experience enhancement.

Regulatory & Compliance Best Practices: Aligning the Malcom Baldrige/Sterling International principles with

Saudi healthcare regulations to improve transparency, risk management, and compliance.

performance.

Workforce Engagement & System Resilience: Learning how U.S. hospitals and healthcare.

systems were able to create high-performing organizations, enhance workforce engagement,

retain potential and increase the overall resilience.

Sterling International

Sterling International is the global arm and a program member of the Baldrige Alliance at the federal level of the United States of America as well as the global partner of Sterling Council, a well-respected professional organization that has offered firms, in the States of Florida and Georgia, to reach and sustain performance excellence with a track record of more than 30 years.

We provide a custom blend of detailed evaluations, critical training, and world-class consulting services to help organizations maximize their success. Using the robust Sterling / Baldrige Criteria for Perfor- mance Excellence, we help organizations:

■ Improve their bottom line.
■ Focus on what is most important to the organization’s success.
■ Highlight and confirm strengths and identify opportunities for improvement.
■ Increase efficiency and reduce expenses.
■ Develop a culture that thrives on systems thinking.
■ Engage their workforce in achieving sustainable excellence.

Delivering Value and Results

Sterling International’s Professionals consists of executives with vast experience in working with Fortune 500 businesses, and the Baldrige Framework for Performance Excellence; with most affiliated with Florida State University and Florida International University.

These professionals, known as Sterling Ambassadors deliver methodologies and proven practices of sustainable performance excellence in American businesses to organizations around the world and help them exceed their goals. Our Ambassadors provide organizations with awareness, training, coaching, consulting, and evaluation services to help the organization exceed their goals.

In addition, they take the Baldrige Framework for Performance Excellence a step further by applying the Framework to the finite details of each organization’s unique culture, success factors, and processes.

Their exclusive combination of knowledge and experience enables organizations to improve and sustain performance results not just in financials, but also in products and services, customer and workforce experience and engagement, leadership, strategy, and societal well-being.

BUSINESS & Education

BUSINESS

Efficiency increased a minimum of 40%, where profit loss would be a thing of the past.

EDUCATION

Assist in developing curriculum, interventions, and high impact teaching strategies and enhance learning evaluation methods.

NONPROFIT

NONPROFIT

Optimize expenses, change good intentions into results, devel- op winning strategies, take effective decisions.

GOVERNMENT

GOVERNMENT

Optimize processes, reduce costs, foster interdependency, and empower the workforce. It can help constituencies exceed their expectations through smart planning of the future.

HEALTHCARE & MANUFACTURING

HEALTHCARE

Enhance the approaches to team development, benchmarking, and healthcare processes. It helps gauge patient satisfaction, experience, and outcomes.

MANUFACTURING

Enable manufacturers to increase profitability by helping enhance operations, reduce costs, improve their outcomes and manage their budget more effectively.

COMMUNITIES OF EXCELLENCE

COMMUNITIES OF EXCELLENCE

Recognize the value of a multiple organizations working togeth- er to provide an ever-improving environment for its citizens.

Why Attend?

Why Attend?

The Premier Healthcare Networking Experience

  • Get to know more about Malcom Baldrige / Sterling Sustainable Excellence Framework.
  • Hear from Saudi visionary leaders and policymakers from CBAHI, CNHI, CHI, and the Ada’a Program as they present their future vision for sustainable excellence.
  • Build strategic connections that drive transformation

Who Will Be There?

C-level executives, Sr. HC Leaders, healthcare innovators, government leaders, and key decision-makers

SCHEDULE

1st of may 2025 | Main Conference Hall, Riyadh

SPEAKERS

Sterling International is honored to present a select group of conference speakers from among the best American experts and professionals. Our speakers will have a lead role in providing value-add to the conference activities, and achieving maximum benefit for executives, senior managers, and decision makers.

Dr. Alaa El-Halwagy, Keynote Speaker

Chairman of the Board of Sterling International

Chairman of the Board of Sterling International Dr. Alaa is an organizational systems strategist, consultant, executive coach, and organizational develop- ment professional. He is the Chairman of the Board of Sterling International, and The founder of Innovative group.   Dr. Alaa is a member of the Sterling Council's Board of Directors, the American Society of Training & Devel- opment, the American Academy of Certified Public Managers, and the Association for Talent Develop- ment. He has been the Keynote Speaker in multiple global Conferences.   He also completed the True Colors certification suite; True Success, True Communication, True Core Leadership, True Change Man- agement, True Team Building, True Teaching, and True Parenting.   Dr. Alaa is the author of the Human Resource Intervention Model, “Making a Difference;” which focuses on strategies and practical methodologies to move both the individual and the organization into reaching their full potential.

Chairman Message

Dr. Alaa El-Halwagy

Baldrige Alliance

Board of Directors & Baldrige Alliance Membership Committee Co-Chair, Maryland, USA

Sterling Council (Florida & Georgia)

Board of Directors

Chairman of Sterling International, Inc.

London, UK

Founder & CEO of Innovative Group, Inc.

Florida, USA

 

It is with great pleasure that I welcome you to Sterling International. Throughout this booklet you will obtain information on the organization, our inaugural conference, and our product and service offerings. You will learn how Sterling International is like no other organization you have encountered. We are unique in our:

  • Association with the Baldrige Alliance, membership previously reserved only for the US and its
  • Partnership with the Sterling Council and Board of Directors
  • Variety of organizational, professional, and personal development service offerings; and Knowledge and best-practice sharing through our conference presenters and focused networking opportunities.

We are pleased to introduce the Communities of Excellence program by Baldrige, focused on communi- ty organizations that align their efforts to provide excellent service to citizens. Speakers will also address topics about developing and sustaining a performance excellence culture and leadership.

Sterling International maintains headquarters in five global locations, USA, UK, KSA, UAE and Malaysia. In addition, our organization has several regional Partners to offer our customer organizations with executive-level expertise.

 

Dr. Alaa El-Halwagy

Buy tickets

This Summit is a unique opportunity for marketing, networking, and knowledge sharing; being the first of its kind in the Middle East. With focus on Organizational Development and Personal Development, our speakers offer global perspectives and will share best practices of high performing organizations. Through both Track Sessions and individual Workshops, participants can blend their learning selections with the healthcare sector, enhance their leadership coaching skills; and engage in personal development offerings. Specific activities are tailored for our sponsors to engage with global and regional organizations attending the conference. The Vendor Exposition provides space for our sponsors to exhibit their products and services, meet with summit participants, and enhance their marketing presence.

Riyadh Crowne Plaza – AlWaha, Riyadh

STANDARD PASS
SAR500

  • Access to all keynotes & panel discussions
  • Entry to exhibition areas
  • Networking with industry professionals
  • Complimentary refreshments
  • Use the code “SPEB” for Early Bird Pricing (Valid till April 20, 2025)

VIP Executive Pass
SAR1600

Everything in Standard, PLUS

  • Priority seating at keynotes& sessions
  • Exclusive roundtable discussions
  • Private dinner with speakers& industry leaders
  • 1:1 meetings with speakers & industry leaders
  • Use the code “VPEB” for Early Bird Pricing (Valid till April 20, 2025)

GROUP OF 3
Contact Us

If you are booking for a group of 3 or more, contact us for special pricing!

Sponsership Packages

AS A SPONSOR, YOU WILL ENJOY SEVERAL BENEFITS: According to your sponsorship package

 

SPACE TO EXHIBIT AND PROMOTE your products and services.

ONE-ON-ONE TIME with conference attendees in the Vendor Exposition.

SPECIFIC NETWORKING EVENTS to further engage participants based on sector or topic-of-interest.

RECOGNITION AS A SPONSOR through all conference marketing channels.

RECOGNITION BY THE CHAIRMAN OF STERLING INTERNATIONAL at the opening and closing events.

Riyadh Crowne Plaza – AlWaha Hotel, Riyadh

Custom Sponsorship Packages

  • Please contact Sterling International to discuss the availability of sponsorship opportunities and customized sponsorship options.
  • All our sponsorship opportunities available, are limited and are on a first-come, first-serve basis, In the interest of being a headline sponsor for this event please contact:Tamer Nabil, Chief Operations Office
    E-mai: [email protected]
    Mobile: +966 592 002 655

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    Select Package (required)

    Upload your abstract (for speaker candidates)

    I have read the terms and conditions and I agree with them

    The conference will be based on effective practices proven to drive improved results within the

    context of a performance excellence model (Baldrige Framework for Performance Excellence).

    Many of the performance excellence conferences focus on “here are best practices” that when the participant leaves the conference, they don’t know what to do to replicate those best practices. We are going to be focused on “HOW” to you implement effective practices.

    Speakers are proven international experts that have shown the ability to help organizations drive improved results.

    Our focus is on engaging participants in moving from being a compliance-focused organization to one that is focused on excellence – to ultimately drive improved outcomes and competitive advantage.

    There will be networking and “speed coaching” session to engage the participants with the speakers to be able to ask questions specific to their organization.

    Crowne Plaza – AlWaha Hotel, Riyadh

    Contact

    USA
    480 South Cypress Road, Suite #100, Pompano Beach, FL 33060,
    Tel: +1 954 785-1314

    UK
    71-75 Shelton Street, Covent Garden, London,
    Tel: +44 20 808 99 070

    KSA
    Prince Mishari bin Abdulaziz Street, Building No. 7503, Sulimaniyah, 12243, Riyadh,
    Tel: +966 592 002 655

    UAE
    Marasi Dr, Business Bay, Dubai, The Burlington Tower, Level 31, Office No. 3111,
    Tel: +971 555 444 504

    Malaysia
    2-A, Dataran Bandar Utama Damansara, 1st Avenue, Petaling Jaya, 47800, Kuala Lumpur,
    Tel: +6 037 651-7884